To promote bringing the Campus model back into the market, adidas Originals created an activation brief to make content around the shoe.

I was part of the team that worked with an agency to create the brief, then supply local markets with the brief so they could make content. This content would be used on local channels, as well as global @adidasOriginals social channels. The result was seven cities across the world creating consistent but unique and local content which was used on global channels. 

We received an abundance of great content from each market, so put them out with the Carousel feature in Instagram.