We worked with an agency to come up with a mechanism for translating an overarching adidas Originals campaign to social media.
I was a client that worked on the idea of an Instagram grid that interwove all the aspects of the campaign.
We took the main campaign video:
And identified the most captivating aspects of it, and created cinemagraph films that teased the story on Instagram:
Five pieces teased the release of the video, which was announced with this final post:
The best way to predict the future is to create it. #myfutureis. Click the link in bio for the full film.
At the end of posting the grid around each Instagram post came together to tell a richer story when looked at from the channel view:
In following narratives we wove together influencer and product stories inside similar grids, with borders that give each piece of campaign content a consistent visual identity. When looked at from channel view the grids pull the story together.
For example, we told influencer stories like this piece on Kyu Steed, which are visually strong on their own:
On the rise. How you stepping up, @kyusteed? See him in Tubulars via the link in our bio.
And when viewed on channel view was part of a richer product story:
