The new NMD sneaker launched in December 2015, and to promote it during January-March 2016 we created a brief to make content around the shoe.
We worked with an agency and local partners to create content for global and local @adidas and @adidasoriginals social media channels.
Responsible for creating consistent but unique and local content which was used on global channels.
#NMD in LDN. Shot by a team of urban photographers.
Moscow based photographer @alexzeliko7's take on the NMD silhouette.
#NMD in Shanghai. @3DK129 captured the NMD Chukka in motion.
The summary video for the Shanghai newsroom.
The social content was picked up by Complex, one of the most influential street style online hubs, who wrote a hype piece on the products involved.
