Lead on content creation project for a new shoe for Y-3 Social, PR, Digital and Retail.
We worked with an agency to create a narrative to frame the drop of the Kusari and Saikou silhouettes.
Every piece of content was based around the Yohji Yamamoto phrase, "Start copying what you love. Copy copy copy copy. At the end of the copy you will find yourself". Each piece of content incorporated the essence of the quote in the visual language.
Content included the post with, at the time of posting, the most impressions for an Instagram post from @adidasY3.
Saikou with white BOOST.
January 26th.
#Y3 #adidas #YohjiYamamoto #SAIKOU#BOOST
Kusari. Beauty in repetition.
January 19th.
#Y3 #adidas #YohjiYamamoto #KUSARI#BOOST
All on black. Saikou and Kusari with black BOOST. Available now.
Saikou with black BOOST. Swipe for Kusari with black BOOST.