Part of client team responsible for creating social strategy, rollout and content for adidas Y-3's fashion show in Paris for Spring/ Summer 2019.

We partnered with ground-breaking creative to create cutting-edge content for social, whilst simultaneously running a live-stream on facebook and Y-3.com where our audience could see the full experience.

We chose to collaborate with @ari_fararooy who heads LA-based video production house. His team used their signature video-editing techniques to create innovative and Instagram-native content which gave us a unique angle to convey the fashion show.

Tease content included looping videos taken in the show venue to build excitement: 

Content shot during the fashion show dynamically switched between the models:

All live content directed consumers to an HD live-stream of the event: