Social Lead for the creation of content for the Spring Summer 2018 Y-3 Campaign.

Worked hand-in-hand with the production agency who created imagery and video for the campaign, and created a social rollout making sure every piece of content worked both in the feed, and from the channel view.

By combining image, moving image and video we created a dynamic and editorial style feed, re-invigorating the brand's social presence.

The campaign came in three drops, so we created a visual identity for each drop.

A sample piece of content that went over two images to enhance feed aesthetic, but also worked on its own as a video, zooming out to reveal the whole shot: