Senior Copywriter
Lead Copywriter Across All Touchpoints
Tone of Voice
Created Moncler’s first Tone of Voice for the brand.
Moncler Genius
Responsible for storytelling for each collection Including press releases, editorial articles, newsletters, CRM and special activations.
Product Storytelling
Established storytelling through the whole process, from product naming, to creating editorial themes, to writing newsletters and CRM communications.