Social Media lead for adidas Y-3 for their show at Paris Fashion Week, that culminated in what we suspect was the first ever transmission of Instagram Live from a multi-angle viewpoint. 

The challenge was for our social coverage to hero the product in the show, while being innovative in the social sphere. 

We briefed in the agency, and worked with them to make sure the end result took in every internal consideration, and maximised the creativity of our agency.

The end result was a teaser phase, an innovative multi-angle stream direct from the fashion show, and a week of coverage of image and video content following the show on both the Instagram feed and in Instagram Stories that showed all key looks from the show.

Highlights included these posts:

Instagram Stories were made up of some of the following images. The Stories had two separate themes - 'looks' and 'BTS'.