Social Media Lead for the Y-3 Paris Fashion Week event in June 2017. 

The activation culminated in a world first Instagram hack, in which our Instagram Live stream that broke the limitations of the platform's functionality.

The live stream consisted of a multi-camera split screen, where looks could simultaneously be seen next to footwear close-ups.   

The activation was teased during the run up to the show with a brand campaign titled 'Uniform of the Streets'.

We made a range of content in Paris conveying this message, and commissioned video content teasing the show.