Fashion, Lifestyle and Luxury Writer

Henry Greaves is a writer with over 15 years experience at global brands and agencies. He has crafted narratives and guided Tone of Voice for brands including Moncler, Loro Piana, adidas and Tommy Hilfiger

  • "Did you write this? It's perfect."

    Mr. Tommy Hilfiger

  • Maybe you want to launch a business

    Quote Source

  • Maybe you want to turn a hobby into something more

    Quote Source

  • Maybe you have a creative project to share with the world

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Services

Moncler

Worked as Senior Copywriter. Created first Tone of Voice for brand and resonsible for copy over every touchpoint for brand.

Year
2019-2021

Tommy Hilfiger

Responsible for shaping global messaging and developing brand voice across all PR and communications materials. Created messaging for key cultural moments including New York Fashion Week show on the Staten Island Ferry and the collection with F1® The Movie, the highest grossing sports movie of all time.

Year
2023-2025

Loro Piana

Responsible for the incomparable Italian luxury brand across all digital and social content.

Year
2022

About Me

A writer at heart, I started my career in London, then got swept up in the world of fashion and culture marketing and traveled the world writing about my passions. Most interested in shiny Italian outerwear, loud music and living in places I don’t understand.

Brands: adidas, Byredo, Hugo Boss, Loro Piana, Moncler, Polaroid, Red Bull, Reebok, Scotch & Soda, Tommy Hilfiger.

Writing Credits: Monocle, Dazed & Confused, Arena, Clash.

Having worked from London, Amsterdam and Milan, i’m now offering my services from the calm and curious shores of St Leonards-on-Sea.